The shop floor is talking. Now it's on record.
North Badge captures the conversations between your staff and your customers inside the store, and turns them into measurable insight, scored against the standards your brand sets.
From spoken word to decision, in four stages.
Online retail measures every click. The store, where the selling actually happens, has run on anecdote. North Badge closes that gap with one continuous chain of hardware, software and analysis.
Capture
Wearable hardware worn by store staff records the conversations they have with customers on the floor.
Transcribe
Speech is converted to text across multiple languages, the way customers and staff actually talk.
Analyse
Artificial intelligence assesses every conversation against the standards each brand defines for itself.
Deliver
Insight reaches your teams through the North Badge platform as dashboards, reports and alerts.
One source of truth. Six functions served.
What is said on the floor matters well beyond the sales team. The same insight informs decisions across the business.
- F / 01
Sales conversion
See what is said in the conversations that close, and in the ones that walk out the door.
- F / 02
Customer experience
Measure the experience as it was delivered, not as it was remembered in a survey.
- F / 03
Training & development
Coach staff on real interactions, measured against your own playbook.
- F / 04
Human resources
Ground performance and people decisions in evidence from the floor.
- F / 05
Merchandising
Hear what customers ask for, compare and object to, in their own words.
- F / 06
Inventory planning
Pick up demand signals from requests your point-of-sale never sees.
Built, operated and supported by one company.
We develop the platform, supply the equipment and stay with you through rollout. No stitching vendors together.
Software
The platform we develop, operate and license, where conversations become insight your teams can act on.
- Dashboards
- Reports
- Alerts
Wearables
The staff-worn devices and related equipment needed to capture conversations in store.
- Wearable capture devices
- Related in-store equipment
Deployment
People who get the system live in your stores and keep it performing, in India and internationally.
- Consultancy
- Implementation
- Training
- Support
- Headquarters
- 207M, Kailash Building
26 Kasturba Gandhi Marg
New Delhi, 110001, India - Follow